Intellectual Property Policy

1. What is not allowed

• Photographs, video, or text you do not own and do not have permission to use, including brand campaign imagery, editorial photography, and other users' photos
• Using a brand's logo, trademark, or protected design in a way that suggests authorization or affiliation you do not have
• Claiming to be an authorized brand representative, or an official account for a brand, when you are not
• Looks, notes, comments, or profiles that infringe a copyright, trademark, design right, or patent

Using your own photographs of a genuine branded item you own, and naming the brand accurately, is fine.

2. Designated Copyright Agent

CALSIA has designated an agent to receive notices of claimed copyright infringement under the Digital Millennium Copyright Act.

Notices sent through Contact support in the CALSIA app, rather than by email to admin@calsiapp.com, may not receive a response.

3. Reporting copyright infringement

To report content you believe infringes your copyright, send a written notice to the Copyright Agent above that includes all of the following:

1. Your physical or electronic signature
2. Identification of the copyrighted work you claim has been infringed. If you are claiming multiple works in one notice, a representative list is acceptable
3. Identification of the material you claim is infringing, with enough detail for us to locate it. A direct link to the look, note, or profile is the most useful thing you can give us
4. Your name, address, telephone number, and email address
5. A statement that you have a good faith belief that the use of the material is not authorized by the copyright owner, its agent, or the law
6. A statement that the information in your notice is accurate, and, under penalty of perjury, that you are the copyright owner or authorized to act on the owner's behalf

Notices missing any of these elements may be incomplete and we may come back to you before acting.

If you have a CALSIA account, you can also report a look in the app: tap the three dots on the look and choose “It is someone else’s photo”.

4. Reporting trademark infringement or counterfeits

Trademark claims are not covered by the DMCA and follow a different process. Send trademark and counterfeit claims to admin@calsiapp.com including:

1. Your name and the name of the rights holder you represent, and your authority to act for them
2. The trademark at issue, and its registration number and jurisdiction where applicable
3. A link to each look, note, or profile you are reporting
4. What specifically is infringing: whether an item shown is counterfeit, whether a photo is unauthorized, or whether a profile misrepresents authorization
5. Your contact details
6. A statement that you have a good faith belief the use is unauthorized, and that the information you have given is accurate

We move faster on trademark and counterfeit reports from rights holders who give us specifics. A notice telling us an entire brand category is infringing, without identifying individual looks, notes, or profiles, is not actionable.

5. What happens after we receive a notice

1. We review the notice for completeness
2. If it is complete and appears valid, we remove or disable access to the material, usually within 2 business days
3. We notify the person who posted it that their content was removed, tell them why, and give them a copy of the notice including the identity of the party who submitted it
4. We log the removal against that person's account for the purposes of our repeat infringer policy

Removing content is not a finding that the person who posted it did anything wrong. It is what the law requires us to do when we receive a valid notice.

6. Counter-notification

If your content was removed and you believe it was removed by mistake, or that you have the right to use it, you can submit a counter-notification to the Copyright Agent. It must include:

1. Your physical or electronic signature
2. Identification of the material that was removed and the location where it appeared before removal
3. A statement under penalty of perjury that you have a good faith belief the material was removed as a result of mistake or misidentification
4. Your name, address, and telephone number
5. A statement that you consent to the jurisdiction of the federal district court for the district where you live, or if you are outside the United States, for any district where CALSIA may be found, and that you will accept service of process from the party who submitted the original notice

Read point 5 carefully. Submitting a counter-notification means agreeing to be sued in court over this if the rights holder chooses to pursue it, and giving them your contact information. This is a real legal step, not an appeal form.

If we receive a valid counter-notification, we forward it to the party who submitted the original notice. Unless they tell us within 10 business days that they have filed a court action seeking to restrain the activity, we will restore the material in 10 to 14 business days.

7. Repeat infringers

CALSIA terminates the accounts of repeat infringers.

We count a strike when content is removed following a valid infringement notice and either no counter-notification is submitted or the content is not restored. A strike is removed from the count if the content is restored following a counter-notification, or if the notice is retracted.

• First strike: content removed, formal warning issued
• Second strike: content removed, posting paused pending review of the account
• Third strike: account permanently closed

We may close an account before the third strike where the conduct is severe. Posting other people's photos as your own across many looks, or building a profile primarily from infringing content, are grounds for immediate permanent closure.

We may also close an account permanently for a single instance of deliberately presenting counterfeit items as genuine, whether or not a rights holder has submitted a notice.

8. False and abusive notices

Submitting a notice you know to be false is a serious matter. Under Section 512(f) of the DMCA, a party who knowingly materially misrepresents that material is infringing may be liable for damages, including costs and attorneys' fees, incurred by the alleged infringer and by us. Separately, as a matter of CALSIA policy, we may:

• Decline to act on, or ask for more information before acting on, notices from a party with a history of submitting invalid claims
• Restrict a party's access to this process where it is being used to interfere with other people's looks rather than to protect rights
• Notify the people affected where we determine a notice was submitted in bad faith

If you submitted a notice in error, you can retract it by emailing the Copyright Agent from the same authorized address.

9. Retractions and questions

To retract a notice, or to ask a question about this process, contact the Copyright Agent above.